“A dramatic shift in thinking that could revolutionise services … Congratulations for this brilliant contribution — we will all benefit immeasurably.”
— Roger Camrass, Director of Business Transformation Group, Fujitsu and Senior Associate, Judge Institute, Cambridge University

“The authors provide a pathway to creating highly responsive organisations.”
— Gary Fisher, MA, CIPD, Innovation Fellow of The Business Partnership Unit, Aston

“’The Journey to Customer Purpose’ is a strategy which repositions customer value services at the heart of the business.”
— Gary Crates, Head of Commercial at DHL, Southeast Europe and North Africa

“This book is required reading for all who recognise the imperative of commercially-focused customer satisfaction.”
— Philip Forrest, ACII, FCIM, Chartered Marketer and Chairman of Judges at the National Business Awards

“’The Journey to Customer Purpose’ should be required reading for everyone interested in achieving sustainable returns.”
— Sir John Banham, Chairman of Whitbread Plc. Former Chairman of the CBI.